​​Like many gearheads, my love for cars began at a young age and watching shows like TopGear, Wheeler Dealers, and Overhaulin’ only fuelled that desire to work with cars. It's that very drive, combined with my technical expertise and a keen interest in analytics, that naturally led me into the world of content creation, around cars.

​

Starting out as founder of my blog EVTransform.com  in 2020 and subsequently as contract writer for Vehiclehistory.com, I got the chance to truly showcase and harness my skills as Senior Editor, while at TopSpeed.com. 

During my stint as Editor-in-Chief with MotorHeads.com, a site focused on the Porsche brand, I had the opportunity to leverage the latest AI models, for everything from GEO (Generative Engine Optimization) to image generation, video production and YouTube. Beyond automotive, I also have a keen interest in design, technology and architecture.

​​