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​​Hi There !! ​
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I am Bharath Krishna, but most people in automotive media and motoring circles know me as Khris Bharath. A web content specialist with a background in mechanical engineering and a keen interest in numbers, I've managed to adapt and carve out a niche and thrive in the fast-paced world of digital media by combining my two passions, cars and data analytics.
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Ideation & Execution: As a former Senior Editor at TopSpeed.com, I played a pivotal role in driving 35 percent of the site’s total traffic (46 Million page views) between Sept. 2022 and March 2024 (post Valnet.Inc's acquisition). Based on a conservative CPM, that works out to $460,000+ in estimated ad revenue.
46 M+
Web Traffic / Page Views Generated
*$460,000+
Estimated
Ad Revenue
Optimization & Scaling: As an mechanical engineer, I understand the mechanics and inner workings of the automobile, and as a content strategist, I leverage big data, keyword research and SEO tools like Ahrefs, SEMrush, Google Search Console & Google Analytics, and a keen eye for the ideal hero image for an article, to maximize reach, and engagement with audiences.
Technical
&
Analytical Edge
Content Strategies
That
Win Big
People Management
& Organization: Onboarded & trained and led close to 300 writers, allowing me to work with a diverse group of individuals worldwide. I was responsible for actively managing a team of 50 writers across eight time zones, covering news, features (ICE), evergreen (ICE), interviews (Authority), driven reviews, buyers guides (cars and motorcycles).
Oversaw
Training Onboarding
Writers
&
Managed
Multiple
Global Teams
Feature Exclusives : From securing high-profile interviews with industry veterans, CEOs and designers to creating viral headlines and thumbnails, I have tapped into my vast network to bring compelling and impactful stories. Overall, I've written 650+ articles, and have edited 3,000+ articles across various sites.
Têtê-à-Têtê
With
Industry
Heavy-Weights
650+ Articles Authored
3000+ Articles
Edited
​​​​​My Approach
My goal with KhrisBharath.com is to showcase my unique approach, which is rooted in real-time numbers, attention to detail, and a collaborative spirit. I excel at analysing complex data into actionable insights, allowing brands to scale and achieve sustainable organic growth and audience engagement.
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Working with writers, editors, journalists and automotive media / PR professionals from around the world, my proven track record of utilizing data-driven strategies has helped with creating high-quality, engaging, and visually enticing content that educates, entertains, and inspires readers. ​​​​
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Key Capabilities & Experience
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Specialized Automotive Content Experience: A deep understanding of content performance and audience behaviors within the automotive vertical (cars & motorcycles), handling diverse formats including breaking news, listicles, buyers guides, driven reviews, comparisons, feature exclusives, and embargos.
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Data-Driven Performance Analysis: Develop and maintain robust reporting frameworks (weekly, monthly, quarterly) to track performance, content analytics, and traffic trends, providing actionable insights to stakeholders.
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Audience Acquisition & Growth: Analyze real-time trends across a diverse set of channels to identify, approve topics and acquire new audiences, develop and optimize strategies with audience development teams, and utilize platforms like Google Analytics and Google Trends.
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Hands-On Content Optimization: Collaborate directly with editorial teams, about content recommendations, vetting content calendars, and optimizing content pre-publication.
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Strategic Content Guidance: Implement best practices for on-page elements, including titles, meta descriptions, internal linking, headers, and structured data, maximizing organic reach.
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Evergreen Content Maintenance: Proactively alert content teams to make necessary evergreen content updates, ensuring content remains relevant and effective and stays on top in the SERPS.
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Social Media Fluency: Possess a strong understanding of social media platforms (Facebook, Instagram, Pinterest, YouTube) and best practices, contributing to broader content distribution strategies.
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Technical Skills & Expertise
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5 years of SEO experience in media / publishing under high-pressure content-driven environments and tight deadlines.
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My approach involves rigorous fact-checking, adhering to high journalistic standards including the framework of AP style.
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Advanced proficiency in using Google Search operators, keyword research, content optimization, and competitive analysis using tools such as Ahrefs, SEMRush, SimilarWeb, and SocialBlade, while relying on Google Analytics and Google Search Console.
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Using Slack, Google Suite, Asana for communication and project management.
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Expert knowledge of SEO factors, including URL structures, meta titles, headers, site structure, crawlability, indexability, page speed optimization, and schema markup.
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Expert in image manipulation, graphic design, thumbnail creation using Photoshop, Pixelmator Pro and Final Cut Pro for video.
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Deep understanding of Google Discover, Google Web Stories and strategies for optimizing for intent, impressions, and CTR.